Webinar details:


Fields of interests:

Product Agility and Flexible Monetisation for Industrial IoT Solutions

On demand version

Manufacturers who know how to bring innovative products to market and monetise them effectively will be the winners of the 4th industrial revolution.

In this webinar, Flexera will discuss which factors lead to successful IoT monetisation:

Define your business model
The first step is to define your new IoT business model. Its successful execution depends on whether all the prerequisites have been fulfilled. Security and an effective licensing model play a critical role.

One size does not fit all
Users demand flexibility in terms of product functionality and price. Define the premium functions, change functionality and capacity at the touch of a button and implement a monetisation model to support this flexibility.

Get value from customer and product insight
A successful software business model is based on insights into how customers use products. Bring together product-, software usage and customer insight to help customers succeed and strategically drive future product development.


Nicole Segerer

Head of IoT DACH

As Head of IoT DACH at Flexera, Nicole Segerer is responsible for presenting new solutions to software producers, to help them continue to digitalize their business models and grow their IoT and SaaS businesses further. Key topics in the sector are; software monetization, as well as securing and managing open source software. Nicole Segerer has worked in the software sector for over 10 years, specializing in software licensing and business models as well as how to monetize software, SaaS and IoT solutions.

Robin Duke-Woolley

Analyst, CEO
Beecham Research Ltd

Robin Duke-Woolley is one of the best-known and most respected names in machine-to-machine (M2M) communications, with over 20 years’ experience as an analyst and consultant in telecommunications. Beecham Research combines successful business experience, and extensive analysis expertise in both research and consulting practices. The company operates globally and has research partners in many parts of the world.

Jeremy Cowan

Editorial Director & Publisher
IoT Now & VanillaPlus

Jeremy Cowan is Editorial Director of the publishing group that has specialised in IT, Hi-Tech and Communications for 19 years. The group includes the international titles, www.IoT-Now.com, www.IoTGlobalNetwork.com, which focus on the Internet of Things and its impact on businesses and consumers, as well as www.VanillaPlus.com, the leading business information resource for Communication Service Providers and Network Operators worldwide.

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