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Monetising the IoT: Finding the Right Monetisation Model

You already know the IoT represents a huge opportunity. But do you fully understand how to make money as your device business becomes more of a digital business? There are opportunities from the edge to the cloud, in connected and disconnected devices – if you know where to look.

Join Flexera to learn more about the pros and cons of various IoT monetisation models, including perpetual, subscription and pay-per-use. Discover which one is best for your solution. You’ll also learn you can leverage usage data and insights to take your business to the next level and monetise more effectively.

With this webinar, you will learn about:

  • The types of monetisation models commonly used by IoT vendors and the pros and cons of each
  • The importance of usage data in IoT Monetisation and in executing your business model
  • Examples of monetisation models implemented in the industry
  • How an IoT Monetisation platform is used to implement monetisation models


Cris Wendt

Monetisation Principal

Cris Wendt is a Senior Director Monetisation Strategy at Flexera. Cris focuses on strategic business model issues relating to implementing software and IoT monetisation, as well as the internal change management aspects of undertaking this business transformation. With extensive monetisation, licensing and compliance experience he helps companies define and implement their digital business models.

Robin Duke-Woolley

Analyst, CEO
Beecham Research Ltd

Robin Duke-Woolley is one of the best-known and most respected names in machine-to-machine (M2M) communications, with over 20 years’ experience as an analyst and consultant in telecommunications. Beecham Research combines successful business experience, and extensive analysis expertise in both research and consulting practices. The company operates globally and has research partners in many parts of the world.

Jeremy Cowan

Editorial Director & Publisher
IoT Now & VanillaPlus

Jeremy Cowan is Editorial Director of the publishing group that has specialised in IT, Hi-Tech and Communications for 19 years. The group includes the international titles, www.IoT-Now.com, www.IoTGlobalNetwork.com, which focus on the Internet of Things and its impact on businesses and consumers, as well as www.VanillaPlus.com, the leading business information resource for Communication Service Providers and Network Operators worldwide.